Branding, event production

Minnesota Network and Hospice & Palliative Care is a nonprofit that works to expand access and education on end-of-life care for patients and providers. I worked with MNHPC to extend their existing business and event identities into a multitude of final deliverables. Projects included digital and print ads, promotional materials, training materials, member newsletters, and many more. Specifically, I helped MNHPC create materials for their sell-out and much anticipated events, Speaking of Being Mortal with Dr. Atul Gawande as well as the 2015 Annual Conference. 

Branding & identity, website, packaging, point of purchase display

Bayside Bakery bakes cookies for its patrons "Fresh on the Bay everyday". Inspired by my great grandma Jessie's ginger snap cookies, I developed this brand to be the ultimate in wholesome cuteness, with a modern twist on a nostalgic aesthetic. 

Photography, website, business identity

Ron K. Bodien is a professional inspector with over 20 years experience in residential and retail property maintenance and repair. I was fortunate to be able to create a business identity for Ron after he relocated his business. It's simple and is made to reflect the core of Ron's philosophy - integrity informed by know-how.

www.RKBHomeInspection.com

Branding, Identity

My grandmother taught me macramé when I was very young. Eventually I opened my Etsy store, The Throwback Daze, and started making modern macrame furniture and fiber art pieces. In addition to creating and running my shop, I also maintained branded social media presences on Facebook and my personal Instagram. My work as been featured in the Minneapolis art gallery Curio, clothing campaigns, various boutiques and blogs, as well as Buzzfeed.

Packaging, branding, print ad

When I first sought out a pair of Diamond's horseshoes, I found a jumbled box of heavy, clinking, disorganized steal. With mismatched branding conventions and no packaging whatsoever, I decided to dive into repackaging and designing promotional materials. The material language of the brand reflects the integrity of Diamond's line of equestrian supplies, and new typographic concepts give clarity to each product.

Advertising, Identity

In 2013, the Minneapolis Downtown Improvement District launched the Give Real Change fundraising campaign. The aim is simple: provide meaningful assistance to those in need through dedicated assistance organizations, while preventing funds from falling through the cracks. I worked with the Mpls-DID to create a coordinated, strategic ad series to spread awareness about the campaign. 

Book jacket & interior, bookmark, release poster

I chose to design Jane Eyre because, aside from being my favorite book, it is a masterpiece. As one of the classics, it is often found on bargain racks in designs that don't do it justice. I took inspiration from book conventions of its time, setting the text in a classic typeface and juxtaposed it with marbled paper textures leveraged in new ways. A dark Victorian influence from Brontë's writing takes shape in the cover design, with its color contrast and the tension between organic and angular shapes.

Desktop and mobile website, identity refresh

The Minnesota Children and Nature Connection works to share its network of resources and educate parents and professionals about the benefits of nature play in kids. This website is built to show off all MNCNC has to offer and is accessible to each niche group in their audience. I also updated branding and identity standards with an upbeat nature-inspired color palette, solid typography standards, and imagery with maximized visual impact.

View the live version of this project here. [via InVision]

Branding & Identity, Packaging

Moon Dance is a beverage brand that brews hard iced tea as an occasional specialty drink. Gypsy Woods and Nomad Path flavors feature hand drawn logotype, handmade wooden housing & beading details. An expanded brand experience describes the audience as those attracted to the beautifully unusual, the perpetual dreamers and the young at heart. 

As my senior project, Humble Hands was part living exhibition, part pop up shop. The goal was to connect viewers with local handmade wares and their creators. Over the course of three months I designed, organized, and executed a fully fledged pop up shop; I gathered works from over a dozen local artists and created my own products, designed and built out the space with furniture and structures, and created a branded presence through grassroots and social media marketing.